Beginning with the likes of Nike and adidas at the height of ’90s sportswear, the practice of showing off your sick threads through heavily branded clothes took off, and in the new age of streetwear, high-end fashion houses are following suit. From Gucci to Balenciaga, more and more luxury brands are adorning basic pieces with its logos, turning its loyal customers into walking billboards – and we love it.

The next brand to join the movement is French fashion house Isabel Marant and combining comfort with a high-end name it’s the perfect addition into your kit. With 14 years experience in knitwear and jerseys before moving into shoes, the team have created a street-worthy, lounge silhouette for an off-duty look. Created from 100 percent cotton, the oversized jersey features edgy, bold branding.

Isabel Marant White Gianni Long Sleeve T-Shirt / $220 USD SHOP NOW

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