Nowadays and thanks to the rise of sportswear found within luxury fashion houses, not only are guests and brand fans looking to the fashion week circuit for the latest threads, but also the footwear donned on models feet. The era of the chunky sneaker is still reigning strong and after the Pyer Moss Spring/Summer 2020 runway at New York Fashion Week overnight, there is a new coveted style in demand.
Earlier this season, American designer and brand founder Kerby Jean-Raymond was appointed as Artistic Director of Reebok Studies – a new division within the brand, to “explore the human nature of things and show the importance of people’s live and stories.” Just two months into the new role and the creative debuted Collections 3 and 3.5 at the historic Kings Theatre in Brooklyn. Entitled ‘Sister’, Jean-Raymond paid homage to Sister Rosetta Tharpe – a famed singer from the ’30s and ’40s – and depict the notion of creative refuge and freedom of expression. Within an array of colour, soft tailoring and intricate graphic prints, the Reebok collaborator also debuted a new capsule of sneaker silhouettes.
Reminiscent of the high-top iteration, ‘Reebok by Pyer Moss Experiment 3’ launched earlier this year, New York Fashion Week saw a first look at the reportedly dubbed Experiment 4 – Fury Trail sneaker. Paired with cobranded sportswear in the form of ’80s-inspired tracksuit styles, deep colour hues contrasted with skin-tight, futuristic pieces, two colourways were revealed to form part of the forthcoming collections.
A style that is already creating hype amongst sneaker heads, reports suggests the Reebok by Pyer Moss Experiment 4 – Fury Trail is set to launch on Reebok.com and select retailers this October as part of the launch of Collection 3. Additional colourways will be available alongside Collection 3.5 in Spring 2020.