“Write about yourself. Write about what you know.” This is the simple advice from lauded director, screenwriter and producer, Spike Lee. Behind the likes of Do The Right Thing, Blackkklansman and most recently, Da 5 Bloods, the award-winning filmmaker has always drawn from aspects of what he knows.
“There’s some other stuff you know nothing about,” Lee continues. “And you are not going to spend the time and the money and do the research to learn whatever you’re trying to do so just try to pull something from within. Find your voice, and work on your voice. Because not everyone’s had the gift of knowing exactly what they want to say. And to be honest, a lot of time people have not discovered who they are. That’s key.”
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In partnership with the latest campaign from Montblanc, Lee alongside Rocketman actor Taron Egerton and singer Chen Kun front ‘What Moves You, Makes You’. Highlighting authentic stories supporting the idea that following your passion defines you as a person, it brings to life the Maison’s mission to inspire people to express their full potential on their own terms, and celebrates those who have found their own original path to rewriting the codes of success for the 21st century.
“With this new campaign, we are engaging with a new global generation of leaders and professionals, inspiring them to achieve their full potential as they journey through a life led by passion. It expresses a new aspiration to live a life where the professional and personal don’t compete with each other, but enrich one another. While at different stages in their careers, the three creative catalysts we are spotlighting are living proof that following what moves you, ultimately leads you to a place of fulfilment and success,” says Vincent Montalescot, Montblanc EVP Marketing.
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The new platform and campaign underscores Montblanc’s core belief that everyone can leave a mark; not just by leaving a stamp on their way to success, but enjoying the journey along the way and pursuing endeavours that inspire and excite at every turn. In turn, Montblanc is introducing ‘Mark Makers’, the passionate doers who pursue what they love and follow intuition over directions. Driven by a higher purpose and a love of what they do, they embody the values of those who are changing the face of what success really means, with their willingness to make things happen paired with the inspirational mind-set that makes them stand out.
As Spike Lee reveals in a dedicated short film, he likes to write, “I don’t type”. Twiddling a pen around his fingers – his first Montblanc pen was in the ’90s – he says typing “blocks the flow” of creativity and it is this unique practice of the 63-year-old which has captured the minds of aspiring writers, just as Montblanc hopes to so the same.
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