Credit: Instagram @thrifty_swag

It is no secret that Supreme threads are some of the most coveted pieces in the world, but as many of its logo-adorned pieces become archive collectables, it also appears that its cult following will even pay a premium for the daily paper. Earlier this week saw the New York Post wrapped in a Supreme promotion, and as expected they sold like hotcakes.

By mid-morning in the heart of the city, rush hour commuters were struggling to find their daily dose of hard copy news as Supreme fanatics bought out news agencies down every street. Reported by the New York Times, one customer bought all 50 copies that one vendor had: “He told me he needed more,” Mr. Ali, who sells the paper for $1 on weekdays, said. “I told him ‘I don’t have any more!’”

By 9:30am the only place to get a paper was online, and by 10:30am people were re-selling copies for as much as $12.

“We knew that this would be a collector’s item,” said Jesse Angelo, the paper’s publisher. “Supreme is such a cool brand and we have so much affinity, to the design kinship of the logos, to being bold, and never shy, and New York-based.”

Other than self-promotion (not that its needed), Supreme’s collaboration with the New York Post is speculated to have underlying motives. The New York Post is a Rupert Murdoch-owned, right-leaning newspaper that has lent its support to several of Donald Trump’s policies in the past. In contrast, Supreme have been a clear support to previous president Barack Obama, as well as donating a portion of its SS18 t-shirts to immigrants effected by the Trump administration. Could it be that the streetwear brand is taking the piss?

Or could it be that the skate kings wanted to prove to the world that only they can sell out an entire city of newspapers?