Credit: Supplied

Tommy Hilfiger is rewriting the rule book of runway. In recent years, the eponymous brand has taken to destinations across the globe for its experiential events from New York City, Paris, Shanghai, Milan and Los Angeles and for the occasion of Spring 2020, London will mark the latest location for TOMMYNOW. Premiering from Tate Modern’s iconic Tanks in early February, the forthcoming mens and womens collection will also sit alongside the fourth TommyXLewis collaboration.

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As climate change sits on the radar following devastating bushfires in Australia and abroad, the collaborative effort highlights sustainability with more than 75 percent of the styles being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100 percent sourced more sustainably, and recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil- based, low-carbon footprint, quick dry and wicking finishing agent.

“Our fourth collaborative collection feels the most authentically “me” – it not only captures my personal sense of street style, but is also loyal to the message of sustainability that I am so passionate about,” said Lewis Hamilton. “Tommy and I continuously explore new ways to take our sustainability vision to greater heights, and Spring 2020 is the latest milestone in these achievements. I’m so excited to debut the sustainable designs we created through the TOMMYNOW platform and keep driving this message forward.”

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Revealed ahead of the anticipated show, the collaborative Spring 2020 TommyxLewis capsule fuses two worlds: the brand’s strong menswear heritage with Lewis’ streetwear style, celebrating iconic designs that embody the modern American wardrobe. Loyalty sits at the heart of the Spring 2020 TommyXLewis collection, and is reflected in pieces that nod to classic archive styles. Unexpected detailing, such as reversibility, adds function to classic outerwear silhouettes; new fits are seen on hoodies and cargo pants.

Reigniting the ‘See Now, Buy Now’ platform, all runway looks on display for Spring 2020 will be immediately available in more than 70 countries so you can instantly cop new season styles. TOMMYNOW will kick off from 8pm GMT on February 16, 2020.

Stay tuned for ICON’s picks.

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