Collaborative duo, Tommy Hilfiger and Lewis Hamilton have been setting the bar higher each season following their first show in 2018. For their fourth instalment together, Spring 2020, Hilfiger and Lewis finally decided to bring the stylish spectacle to London. Once again, they did not disappoint and brought industry news to the table, from introducing the theme of sustainability into the collection, to the wildly popular ‘See Now Shop Now’ formula, allowing customers to shop the garments straight from the runway as well as introducing the newest three-way partnership with H.E.R aka Gabriella Wilson and RnB Grammy winner.
The collection was modern and refreshing, the purest example of sport luxe and was combined to the better-known tailored pieces, synonymous of the Tommy sensibility. Walked by a number of international stars including Naomi who opened the show followed by ICON 03 cover star, Luka Sabbat, Alessandra Ambrossio, Candice Swanepoel, Jordan Barret, Winnie Harlow among others, the TommyNOW show 2020 set the standards of accessible runway very, very high.
ICON was on the ground in London, to capture behind the scenes. Scroll below.