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When WHOOP first entered the wearables chat back in 2015, it knew exactly what it wanted to be, and more importantly, what it didn’t. No screens, no dopamine pings, no vanity metrics. Just cold, clean insight into the one thing we tend to overlook: recovery.
Four years on, the landscape’s changed, but WHOOP mission has stayed the same. The brand returns this month with a two-part drop: WHOOP 5.0 and the new WHOOP MG. Think of them less as tech upgrades and more as a health philosophy, updated. One that shifts the focus from how long you live to how well you live. In other words: healthspan over lifespan.
It’s a message that hits differently in this part of the world. Gulf cities may have exploded into fitness hubs, with biohackers, HIIT fanatics, and wellness influencers redefining what health looks like, but scratch the surface, and the numbers still sting. WHOOP members in the UAE average a sleep performance score of 74%. As a region, we’re still not resting enough, recovering enough, or listening to our bodies as much as we pretend (or would like) to.
Enter WHOOP 5.0 and WHOOP MG: discreet, screenless, and quietly powerful. Both devices come with a complete physiological upgrade, including a 14-day battery life, 27+ metrics tracked per second, and an updated sleek sensor array. There’s also a new wireless PowerPack that keeps you charged for up to an entire month.
The new launch brings some serious innovations to the table. The devices now include Healthspan, a suite of features designed to give users insight into their biological (rather than chronological) age. Partnering with the Buck Institute for Research on Aging, WHOOP can now show you how your daily habits are speeding up, or slowing down, your body’s natural aging process. It’s a genuinely game-changing approach that reframes wellness as a long-term investment, not just a daily goal.
Perhaps even more impressive is the addition of FDA-cleared ECG functionality. With a quick reading from the wrist, users can now screen for signs of atrial fibrillation and share that data directly with their healthcare provider. The WHOOP MG takes it further, offering medical-grade ECGs with a simple thumb-and-finger scan through its upgraded clasp. And in another first for the wearables industry, WHOOP now provides daily estimates of systolic and diastolic blood pressure, without a cuff.
For our readers who are concerned about the looks as well as the functionality, WHOOP has got your back. The new LeatherLuxe collection adds Italian leather and interchangeable finishes to the line-up, giving us a device that can go from gym floor to dinner table without a second thought.
WHOOP’s GCC expansion isn’t accidental. Between Karen Wazen joining as a global ambassador and Cristiano Ronaldo calling it “like a doctor on my wrist,” the brand is staking its claim in a region where wellness is less of a trend and more of a full-body identity shift.
