News
YSL Beauty is back with MYSLF Voices, the exciting follow-up to last year’s MYSLF launch featuring none other than Austin Butler. If Butler set the stage by showing us what it means to be MYSLF, this year the brand is bringing five new bold talents to the spotlight: Lil Nas X, Peso Pluma, Shaboozey, Kid LAROI, and Vinnie Hacker. These trailblazing talents aren’t simply shifting the idea of masculinity – they’re building something new, where creativity meets conviction.
Shot by renowned fashion photographer Zoey Grossman, the “Born MYSLF, No Matter What” campaign explores how each star stays true to themselves. From Lil Nas X’s fearless individuality to Shaboozey’s belief that “strength is standing in your purpose,” MYSLF Voices celebrates authenticity and breaking boundaries. These voices challenge traditional notions of manhood, inviting men to embrace their nuances, complexities, and confidence.
The fragrance behind it all, MYSLF Le Parfum, is as bold as the men who wear it. With spicy vanilla bourbon, black pepper, and warm woods, it’s a bold, masculine scent that’s all about being your best, authentic self.
Kid LAROI for YSL Beauty’s MYSLF Voices Campaign
In the words of Kid LAROI:
“I am enough. I don’t have to spend my life trying to please everybody else.”
SHOP THE YSL BEAUTY MYSLF FRAGRANCE HERE.
