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Zegna returns to Milan for Men’s Fashion Week, after their first show outside of Italy at the Dubai Opera in June 2025, where the opera house transformed into an oasis bringing together nature and luxury for a brand-defying collection.
For Alessandro Sartori, Zegna’s clothing is more than simple scraps of material we wear on our bodies. “Clothes are the pages of a diary we write throughout our whole existence,” he said in a statement. These diary entries perform as narrations for a stage that showcases thoughtful pieces that are the Zegna Winter 2026 Men’s collection.
Established in 1910, the Italian institution remains in the committed hands of the Zegna family, generations passing the baton to one another. Over decades, the brand’s identity was written by a heritage of craftsmanship and intentionality transcending trend culture. At the Winter 2026 Milan show, past creations from the personal collections of Gildo and Paolo Zegna, third-generation Zegna family members who are actively involved in the brands present day operations, are showcased.
The closet acts as a centerpiece for the stage, and pieces from their family members’ personal collections include items inherited from older Zegna generations, showcasing the generational appreciation the Zegna family has for its history and the longevity of its art.
As with all things Zegna, fabric, always of the highest quality, is a key component of the brand’s identity. Accents of plaid and denim are paired with foundational Zegna fabrics of wool, tweed, and cashmere, thoughtfully layering generations and styling innovative looks that speak directly to the collection’s essence. Leather jackets and detailing bring a modern twist, while Torfeo Wool, beloved by Zegna, is reinterpreted in this collection through a series of jackets and trousers, solidifying the central ethos of this collection: clothing as a piece of memory that is shared throughout generations, each wear stitching new memories and embroidering family history into fabric.
Making his runway debut is Chinese actor and singer William Chan who’s been recently announced as Zegna Global Brand Ambassador. Chan walked the runway wearing a double-cashmere raglan-shoulder car coat, layered over a constructed double-breasted three-button blazer with peak lapels in wool mohair. The look was completed by a waffle-stitch polo in a wool-paper blend, single-pleated wool mohair trousers with leather pockets, and suede lace-bow moccasins featuring a flexible leather sole with an artisanal leather insert.
Here are some of our favourite looks from the show:
This season features longer and looser jackets and coats that are almost oversized, many of which are square-shouldered. This winter collection’s outerwear is intentionally designed to be versatile, silhouettes of the past and present coming together that provide an option of a classic double-breasted wear or a more laid-back look that allows for a looser fit, which is described by Zegna as an unconstrained attitude of “dégagé.”
Through a sea of Stella Alpina and cream hues that ground the collection to its heritage, natural tones of meligia, terra, and bosco punctuate the collection with a sense of something new. These bold colors bring vitality and youthfulness to the collection.
The runway did not fall short of accessories, spotlighting comfortable moccasins and slippers, stylish glasses and rain hats, and relaxed bags and briefcases
