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ZEGNA is heading east, stylishly.
For the first time, the Italian house will unveil its Summer 2026 collection outside the traditional Milan Fashion Week calendar, choosing Dubai as the stage for its next runway moment. On June 11, 2025, the world of Made in Italy will meet the energy and innovation of the Middle East, as ZEGNA brings its vision of modern luxury to one of fashion’s most future-facing capitals.
“This is not just about a fashion show,” said Gildo Zegna, Chairman and CEO of the Ermenegildo Zegna Group. “It’s about reinforcing the strength of Italian craftsmanship on a global stage.”
It’s a bold move, but one that feels tailor-made for the moment. Dubai today is a place where cultures collide, ideas thrive, and luxury is constantly being redefined. ZEGNA’s decision to present in the region underscores a new era for the brand, one that embraces fluidity, movement, and a deeper cultural conversation.
But the show is only the beginning.
In the lead-up to the event, a quiet buzz has started to build around a different kind of invitation: a golden key. Sent to a select group of regional tastemaker,s including Anas Bukhash and Carl Gerges, the key is more than symbolic. It grants access to Villa Zegna: a private, by-invitation-only space that exists somewhere between dreamscape and design lab.
So far, the details are tightly held. What we do know is this: Villa Zegna is not exactly a showroom, nor is it a party. It’s a secretive sanctuary where the codes of the house come alive through curated encounters, creative activations, and unexpected moments. After previous iterations in Shanghai and New York, the Dubai chapter of Villa Zegna promises something more intimate, more regional, and more resonant. It’s a love letter to the Middle East’s rising creative class, and a nod to the future of luxury, where access is limited but meaning runs deep.
In a season defined by spectacle, ZEGNA is offering something different: a whisper instead of a shout. And if you’re holding one of those golden keys, you’re already on the inside.
