Papercut

Creative Director: Dané Stojanovic
Photography: Vladimir Martí

There’s a certain kind of precision that doesn’t announce itself. Quiet, exacting, intentional. A line so clean it disappears. A shape so sharp it cuts.

Paper, like time, offers no second chances. One wrong fold, one imperfect cut, and the whole structure collapses. There’s no hiding imprecision in simplicity. That’s the trick. The purer the form, the more brutal the margin for error.

Luxury watches live in that space: the edge where minimalism meets mastery. Where every contour, every millimetre, has been considered, carved, calibrated. There is nothing accidental here. A paper cut happens when you underestimate the material. This isn’t paper. But the principle is the same.