Saudi Arabia, Qatar and Algeria’s adidas FIFA World Cup 2026 Kits Are Here

adidas returns its most iconic mark to World Cup kits for the first time in 36 years, and the MENA region is front and centre

Get Trenched or Get Drenched: Rainproof Essentials

Which Timepieces Stole the Show at the 2026 Oscars?

And the nominees for best watch are…

Kareem Rahma, H&M, and the Art of Being a New Yorker

The Egyptian-American creator talks H&M&New York, a love letter to the big city

Ferragamo Voyages to 1920’s Maritime Memory for Their AW26 Collection

Legacies written in saltwater

Demna is Putting the Gucciness Back in Gucci for His Debut AW26 Collection

“Gucci is culture. It is a way of thinking and a way of being."

Zidane Just Low-Key Debuted an Unreleased Adidas Running Shoe in Dubai

Is a new drop coming soon?

How Gayathri Krishnan “Made It” Fusing Her Carnatic Roots with Neo-Soul Tunes

The Los Angeles–based, South Indian singer made her Middle East debut earlier this year