Everything
As many young boybands find fame, Australian Rock/Pop group 5 Seconds of Summer were first recognised via their Youtube channel in 2011. Covering the likes of Chris Brown’s “Next To You” which received 600,000 hits early on, the young music sensations captured the attention of the original One Direction.
Taken under the wing of the British boyband in 2013, 5SOS quickly rose to international stardom. Its been a short 5 years since then, but the group have garnered a wide collection of awards – and more recently, swept the floor at the 2018 ARIA’s.
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Returning home to Australia for the nation’s music night-of-nights, the four-member team scored three awards out of four nominations. While they performed their live rendition of international hit “Youngblood”, it was their profound words of wisdom, off-stage that has shown how much they’ve grown in such a short time.
“It feels like we’ve got some slight power because we’re doing such great things,” the members had discussed in a press conference.
“These days it has changed how we communicate with our online following because we carefully articulate what we want them to latch onto. As you get older you understand yourself more and you go through struggle and pain. We understand we have a young fan base and a diverse fanbase too, all over the world – young and old. We now focus in on how we can effect them positively and we pay a lot of attention to how the online world is evolving.”
“We aren’t as communicative on our accounts anymore, but we are more focussed in delivering actual, good, [content] of substance.”
In March 2017, rumours and reports surfaced suggesting that 5 Seconds of Summer would break-up after releasing their third album – luckily for their fanbase, it appeared they only needed a good break. Lying low in Los Angeles over the past couple of years, members Ashton Irwin, Luke Hemmings, Michael Clifford, and Calum Hood have been reinventing their music and overall image.
“This year has been all about the determination to change the direction of this bands trajectory, musically – whether it be in recordings or on the stage – because we didn’t want to start another band, we didn’t want to be in another band.”
“We wanted to grow up. We had every intention to do it within 5 Seconds of Summer…. We wanted to change what people thought of us, we wanted to change what our fans were into.”
5 Seconds of Summer won the ARIA Awards for Apple Music Song of the Year, Best Group and Best Australian Live Act. For a full winners list, visit the ARIA Awards website.
.@5SOS had our Youngblood pumping at the #ARIAs! pic.twitter.com/616SINUEYm
— Channel 9 (@Channel9) November 28, 2018
