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Riyadh’s Solitaire Mall is a hub of luxury brands, where glossy storefronts jostle for attention from shoppers on a mission to find the perfect ‘fit. But amid the sea of designer labels and statement pieces, a new, more understated (but just as compelling) contender has arrived. This February, Parisian label A.P.C., the brand that made durable tailoring and minimalist elegance a global signature, opened its first Middle Eastern outpost. No neon signs, no blaring logos. Just clean lines, muted tones and that elusive je ne sais quoi that’s made their raw denim and sacoche bags cult objects since 1987.
Occupying a second-floor space designed by Laurent Deroo Architects, the store showcases A.P.C.’s full range of menswear, womenswear and accessories. Racks of perfectly slouched blazers, butter-soft leather goods and those iconic navy workwear jackets invite tactile luxury rather than Instagram grandstanding. Juxtaposed with the clean lines and neutral tones of the interiors, it drives home the brand’s narrative: clothing as a canvas for personal expression rather than overt branding. It’s a concept that’s finding eager fans in Saudi Arabia’s burgeoning style scene.
Hisham Bedier, Managing Director of A.P.C.’s local partner Beside, emphasises the cultural synergy driving this expansion, “We are thrilled to be working with a brand that has long embodied such ethos,” he notes. “Our passion for storytelling aligns seamlessly with A.P.C.’s core values of authenticity and transparency, combined with a sense of belonging and sustainability.”
The timing feels right. As Saudi Arabia’s cultural landscape evolves, A.P.C.’s blend of discretion and durability mirrors a shift towards intentional consumption. Between the camel-hued trenches and unisex knitwear, there’s space for customers to imprint their own stories. And with plans for more regional stores, this might just be the start of a style revolution for the Middle East, one perfectly tailored jacket at a time.
