Everything
A Rolls Royce, a secret handshake, a mysterious briefcase and one of the most architecturally pleasing bottles of vodka you may ever lay your eyes on: the campaign for the new Belvedere 10 starring Taika Waititi and rapper Future is as visually rich as as the rye-based vodka hidden inside the unforgettable bottle.
The campaign unfolds as a stylish short film that riffs off our current obsession with cowboy culture (such is the power of Beyoncé!) Directed by, and starring, Taika Waititi who is joined by the music icon Future, the story takes place at an unnamed outpost, part wild west saloon part brutalist bar and begins with Future rolling into town but instead of the traditional horse, it’s a classic 70s white Rolls Royce.
What follows is a playful encounter between Future and Waititi himself, sealing a deal with an intricate handshake that grants Future access to a bottle of Belvedere 10. On the rocks, and leave the bottle cowboy.
This isn’t Waititi’s first rodeo for Belvedere. The Oscar winning director also shot the iconic Daniel Craig campaign that saw the Bond star grooving in various locations.
Crafted in small batches that ensure purity of every release, Belvedere 10 is created in the heart of Poland’s Mazurian Lake District. This region was carefully selected for its perfect growing climate and agricultural excellence, producing an exceptional yield of organic Diamond Rye, a crucial ingredient for this premium vodka.
Jefferson
After a year of careful cultivation, the rye is harvested at a moment that ensures its peak quality, delivering a smooth and refined spirit. This annual harvest is then transformed into a rich mash by gently heating it over a fire with water, capturing the distinctive character of the rye.
At the Belvedere distillery in Żyrardów, a unique distiller’s yeast and enzymes are added to ferment the mash into a rye spirit packed with flavour. The spirit then undergoes a quadruple distillation through copper columns, a process that enhances its depth, dimension, and character.
Jefferson
To maintain the spirit’s clarity and brightness, it is filtered through natural cellulose filters, while the filtration also subtly enhances its flavour which consists of caramel and green coffee tasting notes with aromas coconut, cacao and vanilla.
The new Belvedere 10 is available exclusively at Dan Murphy’s.
