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Italian luxury fashion house Brunello Cucinelli unveiled its Spring/Summer 2025 collection in an unforgettable desert soirée at Nara Escape. Against the backdrop of the tranquil dunes and the setting sun, the brand welcomed friends and partners to a night that celebrated craftsmanship, culture, and innovation.
The exclusive event was graced by the presence of Brunello Cucinelli himself, Executive Chairman and Creative Director, alongside his daughter Carolina Cucinelli, Vice President of the brand. Together, they offered guests an intimate introduction to the new collection, including a special Abaya Capsule.
Brunello Cucinelli’s Spring/Summer 2025 collection draws inspiration from the desert’s timeless beauty. With a colour palette steeped in earthy tones like tobacco, dark brown, Panama white, and deep neutrals, the designs reflect the raw allure of the dunes and their ever-shifting forms.
Classic silhouettes are reimagined with a modern lightness, incorporating utility-inspired details into blazers, skirts, and trousers. Intricate knitwear takes centre stage, showcasing macramé and craquelé-effect embroidery that mimics the play of light and shadow on the desert sands.
Accessories in the collection are equally striking, combining natural materials such as raffia and leather with a handcrafted touch. From embroidered shoes to bespoke bags, every piece captures the richness and individuality synonymous with Brunello Cucinelli’s ethos.
The exclusive limited-edition Abaya collection harmonises the timeless elegance of Brunello Cucinelli with the cultural significance of the abaya. Each piece is a masterpiece of Italian craftsmanship, paired with luxurious fabrics and an opulent design.
The capsule features five distinct abaya styles, each complemented by a matching shayla. The fabrics—ranging from classic silk crêpe and laminated silk to summer-weight wool embroidered with sequin threads—offer a tactile celebration of refinement. Highlights include tone-on-tone sequins that create a shimmering effect, adding depth and texture to the designs.
After the event, Brunello Cucinelli took to Instagram to share his reflections in a heartfelt post. “Here, nature reveals itself in its most sublime forms, and we can observe how everything—every natural object and every living being—contributes to preserving such enchantment,” he wrote.
