News

Cartier has just pulled the ultimate power move by crowning K-Pop royalty Hyunjin from Stray Kids as their newest ambassador. If you’re tuned into the K-Pop scene (and and let’s be real, who isn’t?), you know Hyunjin is a performance powerhouse. With his engaging presence and creative spirit, Hyunjin perfectly embodies the timeless elegance of Cartier.
“I’m so proud to become part of the Cartier family as a brand ambassador. It is an incredible honour to join them in this journey, as we continue to inspire and challenge the boundaries of beauty and creativity together.” – Hyunjin

For those still catching up, Hyunjin is one-eighth of Stray Kids, the K-Pop sensation that’s currently on their dominATE world tour – you know, just casually topping the Billboard 200 five times in a row. These guys are rewriting the Korean Pop music playbook, and Hyunjin’s ambassadorship is just the latest example of how they’re crushing it on a global scale.

Cartier + Hyunjin = the ultimate combo. And if you’re a STAY, you already know – when Hyunjin’s involved, loyalty is locked in. Cartier just levelled up, and we’re all for it.