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Ramadan is a time of quiet reflection and grand gestures, where the smallest moments — gatherings at dusk, the glow of lanterns, the exchange of gifts — carry the deepest meaning. It’s a season defined by contrasts, from the stillness of the early morning to the energy of nights filled with family and celebration. Cartier captures this rhythm with its latest Ramadan campaign, led by one of its most enduring symbols: the panther.
Since 1914, the panther has embodied elegance and power within Cartier’s universe, a creature of both mystery and presence. Now, in this campaign, the panther moves through a world bathed in golden light, mirroring the warmth and radiance of the season. The visuals play with shadow and glow, evoking the way Ramadan transforms the everyday into something luminous.
Cartier marks the occasion with a dedicated selection of gifts too, ranging from the Panthère de Cartier collection to timepieces and accessories designed to be treasured. Ramadan has long been a time for giving, where a carefully chosen piece becomes more than an object — it becomes a reminder of gratitude, connection, and legacy.
As the month unfolds, the panther remains an elegant guide, moving through light and time with the same quiet confidence that has defined her for over a century.
