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At The ICON Party, the details were considered from day one of planning. The red light, the black roses as well as the energy in the room. But it was the drinks, poured throughout the night, that held the evening together. Chivas Regal Crystalgold, served at the Delano Dubai’s Rose Bar, became the thread that was part of every conversation.
A spirit drink, Crystalgold, represents a new era for the brand. Crafted from a bespoke blend of golden oak-aged spirits, it undergoes a pioneering filtration process that renders it crystal clear while preserving depth of character for an exceptionally ultra-smooth finish. Positioned as a modern expression of Chivas Regal’s innovation, Crystalgold pairs the versatility of a clear spirit with the craft of an oak-aged one, offering a fresher, lighter option suited to different occasions. Its global launch also sits within a wider Chivas Regal chapter that includes its collaboration with Charles Leclerc, who continues to be part of the brand’s global story.
Going back to the ICON Party, the night celebrated Edition 07: Unearthed and a new era for ICON MENA under Kevin Breen as Editor-in-Chief and Crystalgold seemed to be the perfect addition to the festivities with that same spirit of exploration.
Served to the city’s creative and cultural crowd, Crystalgold fit seamlessly into the atmosphere of the evening.
On a night built around new beginnings, Chivas Regal Crystalgold proved the perfect match, a forward-looking spirit drink for a room full of people doing exactly the same, thinking about what’s next.
