When head of imagination for G-Star, Pharrell Williams, tapped his mate Jaden Smith to collaborate on a collection for the brand, the result was wild. The Forces of Nature series of sustainable pieces dedicated to the world’s natural phenomena.
“The starting point for the collection was sustainability — something that both G-Star and I are passionate about,” Smith explains. “With this in mind, the design inspiration came from the power of the planet: forces of nature from sandstorms to waterfalls that showcase both the strength and the beauty of the world we live in.” Despite its relaxed fit, the collection was built using G-Star’s 3D approach to design: sculpting fabric around the body rather than using the traditional flatlay and cutting of pattern. The range extends to hoodies and T-shirts in organic cotton. Forces of Nature dropped early October. Shop now.