Not to be forgotten was Alessandro Michele’s cemetery presentation earlier this year, and in a change of setting, Gucci has been taken to the beach-side city of Cannes for its latest look book for the Menswear Cruise 2019. Shot by Martin Parr – the brains behind #timetoparr – the look book comprises of 78 photographs, all behind some of the most iconic places in the city.

From the Côte d’Azur like the Carlton hotel, the Croisette and the beach club, models wore full Gucci looks while sight seeing in the French city. A little overdressed for a Summer vacation, locals were also involved in the shoot.

Sporting full knitted looks, leather boots, printed blazers, fur, sequins and all the weird and wonderful accessories from the creative director, we’re counting down until the first drop. Our only questions is, how can we get this in a coffee table book?

Explore the looks below.