News
ITP Media Group has officially entered a strategic five-year partnership with Dubai Cares, reinforcing its commitment to meaningful, community-driven change. The collaboration marks the formalization of a relationship that has been years in the making, one that will now see ITP’s powerhouse of regional media brands supporting Dubai Cares’ humanitarian and educational initiatives across the region.
Under the agreement, ITP will provide an annual financial contribution, as well as in-kind print and digital advertising, and public relations support to amplify Dubai Cares’ campaigns. The first year of support will focus on the “Emergency Response to Gaza” campaign, helping provide hot meals, food baskets, and shelter tents to those in urgent need.
“At ITP Media Group, we share Dubai Cares’ values of education, empowerment, and collaboration,” said Ali Akawi, CEO of ITP Media Group. “By leveraging our extensive network of brands and platforms, we will work together to support Dubai Cares’ efforts and inspire our audience to join the cause.”
For Dubai Cares, this partnership comes at a pivotal moment. The organisation has been at the forefront of global philanthropic work, advocating for access to quality education and delivering critical humanitarian aid. Since its founding, Dubai Cares has supported over 24 million beneficiaries in 60 developing countries through impactful campaigns such as Taste of Giving, UAE Stands with Lebanon, *Gaza in our Hearts, and more.
“The media has the unique power to amplify important causes and unite communities around them,” said His Excellency Dr. Tariq Al Gurg, CEO and Vice-Chairman of Dubai Cares. “With ITP Media Group’s vast reach and influence, we are confident this partnership will elevate awareness and drive meaningful engagement for our campaigns.”
ITP Media Group’s extensive portfolio includes iconic titles such as Harper’s Bazaar Arabia, Esquire Middle East, ICON MENA, Time Out Dubai, DAZED MENA, Grazia Middle East, and Cosmopolitan Middle East, all of which will now help carry forward the mission of Dubai Cares. Their reach extends across lifestyle, business, hospitality, construction, and beyond, offering a powerful media ecosystem to promote charitable efforts and mobilize support.
The partnership promises a commitment to creating lasting social impact and shaping a more compassionate, educated world.
