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2025 marked the year JETOUR has overtaken the roads of the UAE with their travel+ style car models, notably the T2 and X70 Plus, continuing their evolution into the Gulf region with the reveal of the G700.
First launched in 2018, JETOUR quickly established itself as a competitor, strategically disrupting the industry by focusing on producing products with advanced technologies and luxury features that offer drivers value for their money. Since then, the brand has remained anchored in its “Travel +” approach that has integrated mindset models of the travel industry with automotive engineering expertise to manufacture cars that support drivers in any scenario.
JETOUR’s presence in the region is not only recognised by the brand but is also celebrated. President of JETOUR International, Ke Chuandeng, calls the UAE a “window to the world,” acknowledging the innovation-led nation as a strategic benchmark market for the global automotive group.
To celebrate 2025 as a year of important milestones, ITP Media Group and JETOUR held an end-of-year reception at the Erth Hotel, Abu Dhabi. December 19th brought together the industry figureheads and creatives for a day of conversation around the automotive company’s accomplishments and future, brought together at a roundtable led by ITP Media publications and JETOUR executives. The event unveiled the new G700, a luxury hybrid SUV with off-road capability for all terrains. JETOUR’s brand model follows a “Travel +” philosophy, an attitude that positions driving as a core part of modern living, where interior innovation, comfortability and performance fuse – crafting an experience.
Guests adventured through a sequence of immersive experiences centred around JETOUR’s lifestyle-led and future-focused approach to cars. Here, guests got a close-up look at the vehicle, where they could gather a deeper understanding and appreciation of the intentional features and thoughtful design elements.
