Louise Trotter. Credit: Instagram @lacoste

As Lacoste looks back at over eight decades of style, the French fashion house has welcomed its first female creative director in its 85-year history. A revolutionary step forward for the heritage brand, Louise Trotter will head the position leading Lacoste into what has become a disruptive era.

Now in her late ’40s, Louise Trotter has had a successful career in the industry, working as artistic director for a number of high-profile brands and companies including Jigsaw, Tommy Hilfiger and Gap, and more recently, Joseph. Famous for her creative direction and style, Trotter brings relaxed-elegance to her brands.

Taking over from previous designer, Felipe Oliveira Baptista who left the company in May, Trotter will debut her first collection for Lacoste during Paris Fashion Week next February.

“We are very happy to welcome Louise. Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections,” expressed President, Thierry Guibert.

“I am delighted to join this French brand with a unique heritage.” Louise Trotter has said. “For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history.”