News
In the labyrinth of luxury that is Dubai Mall, a new player is about to shake things up. Les Benjamins, the streetwear brand born in the heart of Istanbul, opened its doors on July 3, promising a fusion of history, culture, and cutting-edge style.
The store is a crossroads where East meets West, tradition meets innovation, and fashion becomes a storytelling canvas.
Les Benjamins’ new flagship store embodies the brand’s evolving narrative, blending the rich heritage of Istanbul with the futuristic dynamism of Dubai. This 108-square-meter space draws inspiration from the brand’s birthplace, Istanbul, a city steeped in history, and its innovative second home, Dubai. Reflecting founder and creative director Bünyamin Aydın’s deep connection to both cities, the store design merges tradition and modernity. The interiors feature stainless steel panels etched with marble patterns inspired by Istanbul’s admired Hagia Sophia, reimagined through contemporary materials to symbolise the unity of diverse cultural influences.
Bünyamin’s vision of nostalgia and futurism is realised in collaboration with renowned architect Dong-Ping Wong of Food New York. Together, they have crafted a retail experience that transcends mere shopping, inviting visitors to immerse themselves in a curated blend of fashion, art, music, and architecture.
Visitors to the flagship store of Les Benjamins at Dubai Mall will get an exclusive peek at the brand’s latest collections, including the sailing-inspired SS24 Collection ‘Kismet Voyage East to West,’ alongside fan-favourite drops like Tennis and the new Les Benjamins x Anuar Khalifi collab. This special project with the Spanish Moroccan artist pays tribute to the Arab diaspora and immigration themes by seamlessly blending fashion with art.
Adding to the excitement, the store is gearing up for the highly anticipated Hugo collaboration set to launch this autumn. As Les Benjamins expands into new categories such as leather goods, women’s bags, eyewear, and perfumes, the Dubai Mall flagship is poised to shape the brand’s vision for the next decade. It aims to be a global hotspot for fashion lovers and creatives, offering a stage for regional stories and identities through workshops, special projects, and immersive activations.
Situated on the second floor of Dubai Mall, Les Benjamins’ new flagship invites you to delve into a unique blend of cultural heritage and futuristic design. Operating hours are from 10 am to 12 am, Monday to Thursday, and 10 am to 1 am, Friday to Sunday.
