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LOEWE has unveiled the Silver Capsule Collection, a sophisticated ensemble of bags, accessories, and ready-to-wear pieces designed to celebrate the spirit of Ramadan. This exclusive collection showcases the house’s signature craftsmanship and refined aesthetics, seamlessly blending tradition with contemporary elegance.
A tribute to exquisite materials and fluid silhouettes, the Silver Capsule Collection reimagines LOEWE’s iconic designs with a striking metallic palette. The beloved Puzzle bag is transformed with exotic skins, including vetiver crocodile and silver-laminated python, while the Flamenco clutch gleams with silver-scaled textures. The Squeeze bag, adorned with intricate beadwork, further accentuates the collection’s luminous allure, capturing the spirit of Ramadan.
The ready-to-wear selection embodies understated opulence. Soft fabrics and serene hues define the collection, with a belted pyjama set in luxurious grey silk and a shirt-and-pants ensemble crafted from buttery nappa leather taking centre stage. A tailored coat in a deep, inky blue completes the collection, striking the perfect balance between structure and fluidity.
The luminous, refined essence of LOEWE’s latest colelction does not abate there. The Silver Capsule Collection’s campaign film has been directed by Lebanese-Sudanese filmmaker Dana Boulos, who weaves together the brand’s signature playfulness with the spiritual essence of Ramadan in her campaign film to bring LOEWE’s vision to life.
The campaign also spotlights a dynamic roster of pioneering Arab creatives across the realms of art, music, sports, and culture. Led by Saudi actress and filmmaker Sarah Taibah, the campaign also features Emirati director Sarah Al Hashimi, Omani artist Mays Almoosawi, Kuwaiti visual artist Najd Al Taher, Bahraini contemporary artist Salman Al Najem, Kuwaiti sound curator Hassan Cascou, and Olympic rower Husein Alireza. Through their narratives, the campaign explores the interplay between Spanish and Arabic cultural traditions during Ramadan and Eid, offering a nuanced reflection on heritage and modernity.
The Silver Capsule Collection is now available in selected stores in the Middle East, at Harrods in London, and online. For more information about LOEWE’s Ramadan collection, visit LOEWE’s website here.
Words: Hamza Shehryar
