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Maison Margiela and Gentle Monster are back at it again, serving up a third chapter in their eyewear saga—because pushing boundaries never goes out of style. Gentle Monster, the brand that’s already a firm favourite among A-listers like Timothée Chalamet, Gigi Hadid, Rihanna, Got7’s Jackson Wang, BTS’s J-Hope, and Blackpink’s Jennie, has joined forces once more with Maison Margiela to reimagine eyewear as we know it. The result? A head-turning, cyber-chic collision of the past and future, where classic silhouettes get a tech-forward upgrade with a serious dose of avant-garde energy.
This latest drop, shot by visionary photographer Jordan Hemingway, explores the sleek tension between human and machine—a fitting theme for frames that feel like they’ve been forged in a futuristic design lab. The 2025 collection consists of twenty styles, including the metallic MM201 sunglasses, a modern nod to Maison Margiela’s legendary L’Incognito from 2008. With its mask-like, frameless design in silver and green, the MM201 is a statement piece for those who dare. Then there’s the MM202, a goggle-inspired masterpiece in black and silver acetate, and the MM203, which curves effortlessly from lens to temple in hues of black, silver, and red. If cyber-glam is your thing, the MM204 and MM205 hack into traditional oval frames with squared-off edges, delivering a sleek robotic edge in black, navy, red, and grey.
Beyond eyewear, the collaboration extends to immersive global installations that mirror the collection’s cyber-core aesthetic. Think abstract human forms, raw patterns, and sheer materials creating an atmosphere that feels like stepping into a high-fashion dystopia. The cable temple designs of the eyewear are even woven into the space itself, proving that when it comes to fusing fashion, art, and tech, Gentle Monster and Maison Margiela aren’t just following trends—they’re rewriting the rules. Ready to upgrade your look? These futuristic frames are here to blur the lines between reality and innovation, one daring design at a time.
DISCOVER ICON’S FAVOURITE LOOKS FROM THE COLLECTION:
Shop in store or online now. This one’s not going to last long.
