Everyone hates Mark Zuckerberg and Facebook but a surprising new tourism ad out of Iceland might be the best trolling of both the social media platform and its founder yet.

The new ad targeting travellers looking to seek new experiences and travel somewhere well and truly off the grid takes a massive swing and a hit at the man who launched his empire with a website that would rate the looks of female students and the recent attempt at a “makeover”.

Facebook might now be known as Meta but the tourism board in Iceland actually went there.

In the spoof, a faux Zuck “Zack Mossbergsson”, complete with non-descript sweatshirt, jeans and dead-inside voice, introduces Icelandverse – a “revolutionary approach on how to connect our world without being super weird” and one that is “enhanced actual reality without silly-looking headsets.”

Deadset though, we’ve watched this video several times now and we’re convinced the actor has gone so method in his portrayal of Zuckerberg that he doesn’t blink.

The entire video, from the deadpan voice and discussion of reconnecting with the world, is a direct one-two-jabaroo to the Zuck’s attempt to tap into augmented reality and VR.

There’s even one scene where Zack Mossbergsson appears with a layer of sunscreen so thick it could prevent radiation poisoning. If you know, you know.

Mark Zuckerberg, Facebook, Iceland

All jokes aside, the campaign is a smart and upbeat invitation that reminds us that the real world, not one motivated by algorithms and data, remains one of the most wonderful places to be in.

Zuckerberg’s attempt to rebrand Facebook, changing the parent company name to Meta, came with some stiff criticism.

It was seen as a blatant attempt to divert attention away from the Facebook Papers, an internal leak of documents that revealed how the company prioritised profit over the safety of its users.

Australians who are fully vaccinated are now able to travel internationally so if you’re looking for a place to go that has some wicked landscapes and an even wickeder sense of humour, Iceland could be on your dance card.

You might even see Björk.

thoughts?