Calvin Klein is here to make your day much, much better.
A continuation of the youth-minded #MYCALVINS movement, the all-American brand has unveiled its Spring 2019 collection titled ‘OUR NOW’, backed by an impressive list of talent. Featuring the likes of Shawn Mendes, Noah Centineo and A$AP Rocky, the latest campaign aims to capture the raw and honest emotions of today’s youth.
Unapologetic in their attitude and confidence, Calvin Klein commissioned Shawn Mendes, Noah Centineo, Kendall Jenner, A$AP Rocky, Jasmine Daniels, Anna Ewers, Jiali Zhao, Lulu Tenney, Ernesto Cervantes, Fernando Albaladejo and Timo Baumann for a set of powerful images and an accompanying video. From the bedroom, bathroom and onto the streets, celebrities stripped down to their underwear and buttoned up into denim to create a story of curiosity, sexual exploration and rebellion.
Shot by Glen Luchford and styled by Melanie Ward, the video is set to New Order track True Faith and boasts the latest offerings from CALVIN KLEIN JEANS drawn from iconic archival pieces. Alongside the kit essentials comes a new line of Statement 1981 designs from CALVIN KLEIN UNDERWEAR, paying tribute to its debut, decades earlier.
Shawn Mendes teased the campaign earlier this week and undoubtedly fans from across the globe blew up the internet.
The latest Spring season marks the next instalment of a wildly successful #MyCalvins digital campaign, first debuted in 2015. Explore every image below.