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As Eid Al Fitr approaches, so too does the search for the perfect gift — something that feels personal, stylish, and just the right amount of indulgent. Whether you’re shopping for a loved one or eyeing a treat for yourself (because, why not?), there’s one gift that always lands: a great pair of sneakers. Enter Newcop, the one-stop destination for elevated streetwear and limited-edition footwear, now making serious waves in the Middle East with its brand-new store at The Dubai Mall.
From sleek statement styles to laid-back essentials, Newcop’s curated Eid edit is designed to suit every moment of the celebrations — from festive gatherings to casual catch-ups and even that inevitable post-feast workout. Go bold with the Nike Air Jordan 1 Retro Low OG SP Travis Scott or the Air Jordan Jumpman Jack TR — ideal for anyone who loves a classic silhouette with a contemporary twist. And if you prefer something more versatile, the New Balance 9060 Driftwood delivers a softer, wear-anywhere vibe that pairs perfectly with smart-casual looks and tonal festive fits.
Of course, Eid is also about family and tradition, and if you’re opting for something a little more elegant, the Hermès Chypre Sandals bring that understated luxury to the table. But for the more relaxed moments — post-lunch strolls, coffee with friends, or simply unwinding between celebrations — Newcop delivers sneakers that strike a perfect balance between comfort and cool. The ever-reliable Yeezy Boost 350 V2 offers plush wearability, while the Nike Dunk’s timeless design continues to defy trend cycles. The Adidas Samba OG and New Balance 2002R Protection Pack are excellent picks too, combining throwback style with contemporary cushioning.
But beyond the sneakers themselves, what makes Newcop stand out is the story it’s telling. Born in Europe and celebrated for its ability to fuse urban energy with a luxury mindset, the brand has quickly become one of the most sought-after names in contemporary streetwear. What started in Barcelona, then expanded to Madrid and Paris, has now found a natural home in Dubai.
Newcop’s newly launched flagship is located at The Dubai Mall. With drops from names like Hermès, Goyard, Adidas, Nike, New Balance, and Yeezy, the collection speaks to a global audience with a refined taste for the exclusive. This regional expansion is a pivotal chapter in Newcop’s story. With future openings already lined up — including a Milan location in 2026 — the brand is rapidly positioning itself as a global authority in sneaker culture. Even Pep Guardiola, trophy-winning football manager, is the face of the brand.
So, whether you’re buying for a sneaker obsessive, a streetwear enthusiast, or someone who simply deserves a style upgrade this Eid, Newcop is offering something that feels genuinely special. And sometimes, that’s all a great gift needs to be.
Explore the latest collection at The Dubai Mall or browse online at https://ae.newcop.com.
