Founded in 1985, all-American Tommy Hilfiger has long been an icon of premium yet accessible style. Stemming from a heritage based on hip-hop culture, the company in recent years has brought old-school classics into a modern era and in its latest development, the lifestyle brand has announced TOMMY SPORT, activewear for both men and women.
Fusing American-cool DNA with best-in-class athletic designs, the line plays on its quintessential logo-heavy aesthetic with an innovative twist. With comfort at its core, the collection makes up sports wardrobe essentials, integrating compression technology, water-repellent fabrics and moisture wicking properties for a line of contemporary looks that allow for optimal movement and street-ready appeal.
Including apparel, footwear and range of small accessories, vintage silhouettes meet more futuristic cuts all adorned with bold colour blocking. Amongst chunky sneakers, on-trend bags and coordinating pieces, the recycled and lightweight fabrics celebrate the brand’s DNA with the iconic Tommy Hilfiger flag and new-age branding emblazoned across the collection.
“Active living has evolved into a way of life and changed the way we dress, with the next generations looking for designs that fit their on-the-go lifestyle,” said Tommy Hilfiger. “Clothing needs to follow this trend and we are delivering on consumer expectations with TOMMY SPORT, which injects a cool and bold edge into performance. We are taking iconic pieces from our archive to the future with modernised classic sports fabrics and executions.”
The TOMMY SPORT collection will launch in Australian stores from April 1, in Tommy Hilfiger, online at au.tommy.com and selected stockists.
View the collection below.