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Ask someone why they are visiting Abu Dhabi in December and the answers will range from the F1 Abu Dhabi Grand Prix to a talk at Abu Dhabi Finance Week or Sotheby’s Collectors’ Week. While the season is packed in the capital, between all the events, people often manage to squeeze in a shopping spree or two, with The Galleria Al Maryah Island as the ultimate destination, where Unlock Luxury Rewards, developed with the Abu Dhabi Investment Office and Darna Rewards by Aldar, makes the decision to pick up a piece of jewellery or a new suit feels even more appealing.
The retail destination, in collaboration with the Abu Dhabi Investment Office and Darna Rewards by Aldar, has introduced Unlock Luxury Rewards, an initiative running from December 1 to 14 that offers Darna members 15 per cent back once they reach a cumulative eligible spend of Dhs 5,000 across more than 80 luxury brands at the mall.
Unlock Luxury Rewards is one of the key launches within the Abu Dhabi Investment Office’s retail development programme, designed to reshape how luxury is experienced in the city. Organised to sit alongside some of Abu Dhabi’s most anticipated events, it gives residents and visitors who are already in the capital for race weekend, finance week or collectors’ previews a chance to make their visit to The Galleria even more special.
The programme is tailored to Darna Rewards members who favour fine jewellery, haute horlogerie, couture and lifestyle maisons. With more than 80 of the world’s most recognised names under one roof, Unlock Luxury Rewards offers 15 per cent back.
Members who like to reserve their rewards for something special can choose to place 15 per cent of their total eligible spend onto an Aldar Gift Card, keeping a dedicated balance ready for a future addition to the wardrobe or a gift. They can also opt for 7.5 per cent to be credited directly back to the linked debit or credit card. There is also the option to hold the value as Darna points, which can be used across Aldar operated destinations in dining, hospitality, retail and leisure, turning the reward into a flexible currency. For anyone wondering about the logistics, the process works through Darna Rewards app.
For Noora Al Foulathi, Head of Abu Dhabi Retail, the launch speaks to a bigger shift she has seen in the city over time. “I’ve witnessed Abu Dhabi’s evolution into a global luxury destination and this winter season marks another defining chapter. The city’s energy, paired with our world-class cultural calendar, continues to draw regional and international audiences, creating a buzz that’s unmistakably ours,” she said.
For Abu Dhabi residents, The Galleria is already part of their weekly agenda, especially once the festive collections and gifting edits arrive. For visitors who are in town for the plethora of events, it’s a chance to take a break and treat themselves to a new look or a piece of jewellery to add to their collection. And with Unlock Luxury Rewards now in the mix, we don’t see why they wouldn’t.
