These sneaker heads are cutting open their Yeezys in a viral April fools prank

I wouldn't believe everything you see on the internet... particularly on this day

Pharrell Williams teases his next line of collaborative sneakers

New Chanel and Adidas kicks are on the way

The entire Game of Thrones x Adidas UltraBoost collection is here

Could this be the most coveted kicks in 2019?

Your final look at the BAPE x Adidas Ultraboost collab

The latest to come out of the legendary partnership

How are the big sports brand keeping their customers?

In a society saturated with advertising and competition, these brands are looking to technology to engage their customers

Kid Cudi will launch the Asterisk Collective with a new TRESC Run colourway

The mystery initiative announced as Adidas' latest campaign