The Real Flex? Being Original

adidas Originals’ latest Superstar campaign reminds us that authenticity, not algorithms, leaves a lasting mark

Meet Abdu Galal, the Egyptian Designer Behind Mo Salah’s Custom Adidas Boots

From one Egyptian... to another

The Best New Sneaker Drops Worth Putting in Your Rotation

From Dior’s sculpted sole to ASICS’ Scutoid tech, these are the latest sneaker releases combining high design with performance pedigree

All Eyes on Mercedes: adidas and AMG PETRONAS Drop a Game-Changing Collab

The launch has something for each link in the F1 chain

SFTM-004: A Seamless Scrapbook of Romance and Rebellion

Song For the Mute and adidas Originals rewrite the rules with their collage of Victorian-inspired luxury and street-ready style

League Of Legends: Adidas Originals’ New Campaign Celebrates The Holy Trinity Of Classic Sneakers

True icons in the world of sneakers

ICON RECOMMENDS: Wynn Hamlyn Pops Up, AESOP’s Queer Library, A New Tune At Song For The Mute

Your round up of style and culture news

ICON Recommends: Song For The Mute x Adidas, Venroy, Penhaligon’s Remedies + Bassike Get’s Local

From sneakers to scents, the style news you need to know this week