Online retail giant Amazon is growing its portfolio with an addition to its selection of live sports streaming. After scoring a deal with the English Premier League, the multi-billion dollar company will stream a range of games through the Amazon Prime video platform.
The Premier League has concluded the sales process for all its live broadcasting rights in the UK and Ireland for the three seasons 2019/20 to 2021/22
— Premier League Communications (@PLComms) June 7, 2018
Gaining the rights to exclusively stream 20 matches between 2019-2022 in Britian, Amazon is the first non-traditional broadcaster to obtain a package with the EPL. The company will stand beside Sky and BT who bought the majority of the matches – jointly the two platforms paid $6.2 billion which left a package to be swept up by the next bidder.
Daniel Ives, head of technology research at GBH Insights, says that the next 18 months have been a pivotal time for sports rights. “We note in 2021, the year when the NFL, MLB and NHL media rights deals mostly end, will be the first major opportunity for Amazon, Facebook and other major tech streaming platforms to potentially bid on some of these rights.”
Announcing the deal, Premier League executive chairman Richard Scudamore said: “Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights.
This latest deal adds to Amazon’s rights to the U.S. Open tennis, ATP World Tour Tennis events and NFL games.
Cover Image: Twitter @PLComms