Ahead of the highly-anticipated 2023 Formula 1 season, the ten teams are currently in the process of revealing their vehicles for the season ahead. In Maranello, Italy, Scuderia Ferrari has just revealed a first glimpse of the long-awaited SF-23, along with one of its newest sponsors, Danish high-end electronics company, Bang & Olufsen.

Bang & Olufsen’s renowned logo will feature on the SF-23 driven by Ferrari’s Charles Leclerc and Carlos Sainz, with the brand also set to play an integral part in Ferrari’s off-track initiatives, too — together with Ferrari, the partnership aims to create the best-in-class Formula 1 fan experiences. Such activations will take place at Scuderia Ferrari’s facilities trackside at the Formula 1 Grand Prix races throughout the year, as well as globally across Bang & Olufsen branded stores. 

“We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state-of-the-art audio technology, combined with cutting-edge design,” says Benedetto Vigna, Ferrari CEO. “Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership.”

Bang & Olufsen

According to Bang & Olufsen CEO Kristian Teär, the partnership with Scuderia Ferrari marks another important milestone for the company and its ambition to deliver magical moments to customers worldwide. 

“Bang & Olufsen is built on innovation, exceptional craftsmanship and world-class performance and we are fuelled by a passion to create magical moments for our customers. The second you get in touch with our brand, we want that moment to be magical, luxurious, and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for music and Formula 1 fans alike.”

Since 1925, Bang & Olufsen has been renowned for its iconic audio and home entertainment products that are crafted with a unique combination of powerful sound, timeless Danish design and unrivalled craftsmanship. Today, Bang & Olufsen remains one of the leaders in luxury audio experiences.

The Formula 1 season begins on March 3rd in Bahrain. If you haven’t already, make sure you’re up to date with the latest Netflix season of Drive to Survive.