Despite stepping out of the Whitehouse, Barack and Michelle Obama are still very much in the spotlight. Following a Netflix deal signed last year, the Obama’s production company Higher Ground is charging on with a new platform of content. Announced overnight, the former presidential couple have signed with Spotify for a series of exclusive podcasts on the streaming service. What is expected to be a collection of thought provoking topics, it will “develop, produce, and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics.”
“We’ve always believed in the value of entertaining, thought-provoking conversation,” President Obama said in a statement. “It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”
“We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world,” said Michelle. “Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds—and their hearts.”
Last year, Higher Ground also announced an exclusive deal with Netflix. The series is set to be an adaption of Michelle’s 2018 book, ‘The Fifth Risk’, though in May last year it garnered criticism with some calling the streaming service #letflix, in response to the copious amounts of politically driven content coming to Netflix.