Everything
New Nike, new adidas, new Dior – this month has seen some seriously good footwear dropping from some of our favourite brands and some new styles from old faithfuls like Puma.
The last few months, the sneaker sector has undergone a state of self-questioning. Courtesy of a Succession-led wave of quiet luxury pieces declaring that branding and bold colours et cetera are over in favour of subdued and subtle design, attention has been drawn back to classic silhouettes like adidas Sambas.
So is it really out with the Triple S and in with the Sambas? Of course not. The dad sneaker is here to stay, at least for the foreseeable future. Anyone who has spent a day rushed off their feet in a pair of New Balance 574s will tell you that they’re not giving up what are probably the most comfortable footwear they’ve ever owned in a rush.
But some of the latest sneaker arrivals are an attempt to blend the two outlooks: classic styles reworked in bright colours or vice versa, chunky old boys now in minimal palettes.
Here are six of our favourite sneakers to get your hands on, and feet in, this July.
BOSS x ASICS Matteo Berrettini Gel Resolution 9
An extremely limited edition sneaker threeway collab between asics, BOSS and their newest ambassador and tennis star Matteo Berrettini. Crafted for the courts, designed for comfort but still versatile enough to kick around in.
Price: $220. SHOP NOW
Dior B33 Sneakers
Revealed with the Dior Fall 2023 collection, the simple silhouette of the B33 sneaker has been given new textural detail courtesy of dyed luxurious mohair. The sneaker also features NFC technology in each right heel that directs the owner to a private platform and authentication of the each pair.
Price: $1600. SHOP NOW
adidas Gazelle
A classic of the genre, the adidas Gazelle is peak quiet luxury sneaker but new colourway additions promise a more vibrant offering. Burgendy suede with contrasting teal and green side stripes makes this a shoe for someone with a foot in both worlds: timeless with some serious character.
Price: $233. SHOP NOW
Puma Velophasis Phased
If you ever went to a rave in the early 00s you’ll feel an immediate affinity with the design choices of the Velophasis from German brand Puma. Breathable open mesh and reflective detailing with a cloud-like running sole make for your new favourite shoe.
Price: $219. BUY NOW
New Balance 550
Hard core dadcore, the New Balance 550 has launched three new colourways including our favourite, white and indigo. After being kept in the New Balance archives until fairly recently, the 550 has gained a new cult following for its robust simplicity.
Price: $220. SHOP NOW
Nike Air Max Terrascape 90
The Air Max gets a futuristic update right down to a translucent sole and clashing colourways. The Air Max remains, for this writer at least, a nostalgic favourite and one of the most comfortable sneakers on the market. Add purple to the mix? Take my money.
Price: $220. SHOP NOW
