In case you hadn’t heard of Nick Bateman, it is quite possible you’ll be seeing a lot more of him in the near future with film scripts and music in the works. On social media, the model and musician has amassed nearly six million followers. That could party be due to his world champion status in martial arts, as well as his ongoing partnership with Bvlgari Parfums.
This month in time for the changing of seasons, the grooming giant has introduced a new signature of the Bvlgari Man Collection: the Bvlgari Man Terrae Essence. The newly-released scent is an immersion into the complex and inspiring layers of the Earth and combines top notes of citrus zest, heart notes of woody floral notes and base notes of leather and resin.
According to the brand, the fragrance philosophy is reconnecting “with our truest, deepest values, bringing us back to our most authentic selves.” For Bateman, those values are his family and ultimately finding happiness.
“Being happy is the number one thing that I [strive] for,” Bateman revealed to ICON, “and if I’m not happy doing something what’s the point of doing it? If at some point you decide that’s not entertaining or fun for you, go find another venture that does give you a fire inside and make you happy.”
Bvlgari Man Terrae joins three past fragrances from the Man Collection that all embody an element. Fire, representing the origins of man, is featured in the neo-oriental accord of Bvlgari Man in Black. As the name suggests, wood is captured by the reconnective and intense neo-woody signature of Bvlgari Man Wood Essence. And air is captured in the icy breath of Bvlgari Man Glacial Essence. Bateman says he rotates between the four fragrances dependent on the time year.
“I will definitely change my fragrance depending on the season,” he notes. “[For] spring and summer time I prefer a lighter smell and in winter I prefer more spicy or earthy smells. In the summer, Glacial Essence is a fresh scent I would go with and then once we start getting into fall and winter, I definitely tend to use more of the [Bvlgari Wood Essence EDP] or the Bvlgari Man Terrae.”
Finally, I ask Bateman whether the rumours are true. Is he really low maintenance? Aside from switching out his fragrances, the 34-year-old cuts his own hair (seriously) and uses natural skin products. His reasoning: “If you wouldn’t put it in your body or in your mouth, why would you put it on your face.”