Following a highly successful debut into the Dior realm for Spring/Summer 2019, all eyes were on Kim Jones’ next move for Pre-Fall 2019. Collaborating with American artist KAWS, his forward-thinking approach to the heritage fashion house was thrust into the modern world. We however, thought he had outdone himself but returning for his second season the designer has proved how far he can take the brand.
Taking to the world stage in early December, Jones joined forces with Japanese illustrator Hajime Sorayama for a dramatic entrance into his second collection. In Tokyo, models stormed the runway lit up with laser beams made all the more striking with a huge superrealism statute towering above, creating a strong paradox between new-age technology and the traditional fashion house. Now, four months after its presentation and Dior has launched its accompanying campaign.
Reflecting retro-futuristic motifs found throughout the runway, the campaign is once again infused with Sorayama’s unique aesthetic. Captured by photographer Steven Meise, key looks from the runway including structured blazers, knitwear and visionary bags are showcased throughout images and gives its loyalists a closer look at the new line.
No official word has been mentioned over its anticipated release, but stay tuned for more. In the meantime check out the campaign below and for a full look at the collection, visit the runway gallery here.