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For over a decade, Elie Saab has been synonymous with feminine elegance; a brand that blends the sumptuousness of the East with the timeless sophistication of the West. Now, the Maison takes a bold step forward with L’Homme, its very first fragrance created exclusively for men.
This new scent is a fresh interpretation of masculinity through Elie Saab’s visionary lens. As the male counterpart to the iconic Le Parfum, L’Homme channels confidence and modernity while embodying an aura that swings effortlessly between mystery and clarity, a true “Prince of Modern Times.”
At the heart of the campaign is Serbian model Aleksa Gavrilovic, making his fragrance debut. Draped in a sharply tailored black sequin-embroidered Elie Saab suit, Aleksa embodies the magnetic charisma and refined strength that L’Homme celebrates. His presence alone captures the sophisticated, modern man Elie Saab envisioned.
But what really sets L’Homme apart is its carefully crafted composition. Pierre Guéros, the Senior Perfumer behind this creation, sought to bring together two worlds, East and West, in a scent that balances light and shadow. The fragrance opens with an immediate burst of freshness from pink berries and bergamot, creating a vibrant invitation. It then deepens into a complex blend where smoky vetiver and cedarwood meet, lending a grounded yet mysterious warmth. The base notes, a rich interplay of myrrh and cocoa-dusted patchouli, wrap the wearer in an addictive, woody embrace.
