Since when did things get so serious in the watch game? Gucci’s found the ideal antidote to the serious men’s timepiece syndrome. Introducing the GucciGhost.

Created with a rubber strap, bonded with a graphic pattern throughout as well as on the sapphire crystal face, and made in Switzerland, this ticks all the design and quality boxes you’d expect from Gucci. It might be far from classic but isn’t that the point?

Gucci Black and Yellow G-Timeless GucciGhost Watch / $890 USD. SHOP NOW