Credit: Supplied

And the competition continues between Apple, Samsung and now Huawei. Joining the race for unprecedented quality and luxury in the smartphone realm, the Chinese tech giant has released its new P30 and P30 Pro models, promising unparalleled photo and video imaging capabilities.

Rewriting the rules of photography, Huawei has harnessed a powerful 40 Megapixel HUAWEI SuperSpectrum Sensor that is said to capture light more efficiently than conventional systems. Combined with 5x optical zoom, the P30 features a Leica Quad Camera system while the Huawei P30 Pro also has the ability to deliver precise but natural wide aperture shots thanks to a dedicated HUAWEI ToF (Time of Flight). Measuring the distances between the subjects and background, its the combination of the aforementioned that creates amazing photographs.

Additionally, the fresh smartphones boasts FullView OLED display featuring Huawei Acoustic Display technology, the largest capacity battery in its class further optimised by AI (4200mAh on Huawei P30 Pro) and an optical fingerprint scanner built into the display.

The Huawei P30 Pro Camera / Credit: Supplied

Richard Yu, CEO of Huawei Consumer BG, said, “The HUAWEI P30 Series is a fundamental breakthrough after decades of digital camera technology development; it will rewrite the rules and reshape everyone’s perception of mobile photography. Innovations such as the HUAWEI SuperSpectrum Sensor and SuperZoom Lens allow us to push the envelope of both photography and videography—a frontier long overdue for disruption. The HUAWEI P30 Series will set the pace for the next generation of smartphones by empowering people to capture the true beauty of the world around them through a device that fits in the palm of their hands.”

Priced at $1,099 for the Huawei P30 and $1,599 for the Pro edition, the phone is now up for preorder from March 27 to April 15. Before taking a closer look at the specs here, scroll below for the phone in action, captured by James D Morgan at Australia’s iconic Uluru.

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