Joseph Carl has been quietly building a streetwear empire in Australia since 2016. Following a handful of coveted collections, the label has debuted its first ever permanent collection – CORE – offering luxurious, elevated essentials with everyday wear in mind. Your WFH kit just got way cooler.
Even if you’ve returned to the office, CORE represents both foundational garments and considered building blocks intended to be layered alongside the mainline collections, offering versatility and wearability in equal measure. Each piece is designed and made in Australia so you know quality and support for local suppliers is at the forefront of the brand.
“The name CORE is reflective of a strong, sturdy base from which all of our collections start and build from,” says creative director Joseph Carl. “Creating a collection of luxury streetwear essentials has been something we have wanted to do for some time, and in light of how significantly the lives of our customers have changed this year, now felt like the right time to introduce CORE to our offering, allowing customers old and new to build a more conscious, luxury wardrobe.”
The label maintains its commitment to “affordable luxury”: style at an affordable price and ensuring minimal waste by responsibly producing pieces in small batches at a time in accordance with customer demand.
The CORE collection is now available. Featuring an oversized T-shirt (the result of 12 months of perfection) and a pair of relaxed track shorts the permanent line will be added to over the next year so expect more threads soon. For more, visit Joseph Carl here.