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If you caught KidSuper’s Spring/Summer 2026 runway show in Paris, you might’ve spotted a familiar, yet wildly unexpected, accessory: a Papa Johns hot bag, reimagined through the eccentric, emotion-forward lens of Colm Dillane.
In a world where fashion collaborations can sometimes feel like déjà vu, KidSuper continues to delight by zigging where others zag. The custom-designed hot bag for Papa Johns’ new Croissant Pizza made its way not just through the streets of Paris, but onto the actual runway during KidSuper’s SS26 show. What might sound like a quirky stunt quickly reveals itself as something more layered: a meditation on craft, community, and the poetry of the everyday. Dillane, whose work has long blurred the line between art and apparel, approaches even a pizza delivery bag with the same offbeat thoughtfulness he brings to tailoring.
And while Paris might have hosted the spectacle, Dubai had the global first. The Croissant Pizza debuted there before anywhere else, setting the tone for a campaign that blends high-concept design with a sense of mischief and meaning. For Dillane, the city’s growing cultural gravity, and its deep appreciation for storytelling, made it the natural place to begin.
We caught up with the multi-hyphenate creative to talk pizza as metaphor, the strange magic of surprise, and why turning a pizza box into a piece of art just makes sense.
What drew you to this wildly unexpected collaboration? What was it like when Papa Johns reached out? Was it a moment where you thought, “This is so crazy it might just work”?
I’m always drawn to the unexpected. As a New Yorker, Papa Johns has been part of my life since I was a kid. It’s familiar. I liked the idea of taking something I’ve seen a million times and reworking it through a KidSuper lens. There’s something fun about slipping a bit of that world into people’s everyday routines.
Fashion and food aren’t exactly usual bedfellows, but they have been flirting a lot lately. Why do you think food has become such a hot accessory in fashion right now, and what space does this Papa Johns collab occupy in that wider conversation?
Food is universal. Everyone has a relationship with it. It doesn’t need context or translation, which makes it incredibly powerful. When it intersects with fashion, it brings a certain playfulness and reliability. With Papa Johns, we weren’t just trying to be obvious. There’s a shared focus on the craft – whether that’s in making a pizza in a way that’s fun but also meaningful. It’s not just about looking cool. It’s about how things are made and why they matter.
There’s a beautiful painting on the delivery box itself. What was the inspiration?
I wanted it to feel like a proper KidSuper piece; something a bit poetic, slightly off, but still considered. It’s just a different layer to the whole thing. You receive a pizza box and it’s art… That contrast is the fun part.
The braided straps are inspired by crust, the soft folds, the rings on the sides, there’s a lot of storytelling in this piece. Can you walk us through the design process of elevating a pizza box?
I started with the basics; what makes a pizza hot bag a pizza hot bag? Then I tried to translate those into actual design features without making it feel like a costume. Some details were obvious, others came from messing around and seeing what stuck.
With the many incredible collaborations you’ve done in the past across different fields, what makes a good collaboration?
This one works because it’s not just a fashion for fashion’s sake, and it’s not just food. It’s about finding common ground and reaching people in ways they don’t expect. KidSuper and Papa Johns are both community first, in our own ways. That energy carried through everything we created.
Why did you choose Dubai to launch this world-first? What excites you about the fashion and cultural scene here?
Dubai just made sense. Papa Johns launched the Croissant Pizza here first, and it’s a city that influences global trends. What happens here gets noticed. It also has a strong appreciation for design, detail, and storytelling; all things we care about at KidSuper. I’ve been curious about the creative scene here for a while now, and this felt like the right time to show up and be part of it.
Was this project a breather from the intensity of Fashion Week prep, or was it another creative challenge on a very packed plate?
It wasn’t a breather, but it was a different muscle. Fashion Week is all-consuming, so this felt more self-contained, more specific. It was nice to zoom in on one idea and build around it without the usual chaos.
For the lucky customers in Dubai who’ll receive this bag, what do you hope they feel when they get it? Is it just a flex, or something deeper?
Hopefully they’re caught off guard, in a good way. I want people to have that moment where they go, “Wait, what?!” and then realise it actually makes total sense. The Croissant Pizza is unexpected, and so is the bag, but both are made with intention and care. Sure, it might seem playful or unexpected at first, but the real value is in the details. It’s about taking something everyday and turning it into something that sparks curiosity and conversation.
