All influencers have one simple task – to influence. And with the industry value of social media stars reaching an all-time high of $1.6 billion USD, marketing exec’s mean business. This Tuesday, they proved how far they are willing to go, with Public Relations firm PR Consulting, suing international model Luka Sabbat after he failed to fulfil his contract.
Born into a family of designers and stylists, Luka Sabbat is best known for his work with international companies like Hugo Boss and Dolce & Gabbana, along with a slew of collaborations, party appearances and briefly dating a Kardashian. On September 15, the influencer of 1.4 million followers signed an agreement with the firm to do a series of Instagram posts for their client, Snap Spectacles. It was simple: Sabbat would have to post three Instagram stories and one permanent post while wearing the Snap Spectacles. He was paid $45,000 USD up-front, with an additional $15,000 to be paid at completion of the contract.
According to a lawsuit that was filed in the New York Supreme Court on Tuesday, Sabbat had only completed two of the four posts, and failed to get photographed wearing them at Fashion Week – also part of the agreement. Now, PR Consulting is seeking the return of the up-front fee of $45,000, as well as damages.
No further information has been reported so stay tuned for an update on the court battle.