From its homeland of Copenhagen to the bustling streets of Paris, Danish brand Soulland have presented its latest campaign for Fall/Winter 2018. Commissioning the creative eye of photographer Lukas Gansterer, the brand took its newest threads to Paris for foreign street style backdrops.

Looking to everyday objects to adorn the clothing – rather than models – Gansterer focusses on themes of authenticity, aggression and aesthetic, for the Soulland Campaign. With nods to guerrilla marketing and highlighting the aesthetics of the environment, he puts emphasis on key pieces among jackets, sweaters, shirts, and pants. All incorporating distinct motifs, branding and prints, main items sport phrases like “The Less You Know The Better” or “Youth Over Politicians.”

The first drop can be found online now. Take a look above for the full campaign, and below to shop our favourites pieces from the most recent arrivals.

Soulland Richenback Leather Jacket / €670 EUR SHOP NOW

Soulland PA T-Shirt in White / €60 EUR SHOP NOW

Soulland Loomis Sweatshirt in Blue /€110 EUR SHOP NOW

Soulland Santiago Shirt in White / €160 EUR SHOP NOW

Soulland Brund T-Shirt in White / €120 EUR SHOP NOW

thoughts?