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There’s something poetic about coming home. Especially when that home happens to be Fendi. For Maria Grazia Chiuri, the Roman maison is where her story began. Decades after starting her career under the guidance of the Fendi sisters, she’s back, this time at the helm, appointed Chief Creative Officer.
The announcement, made in Rome on 14 October, feels like more than a simple reshuffling of fashion’s deck but a statement of intent. Bernard Arnault, LVMH’s Chairman and CEO, called Chiuri “one of the greatest creative talents in fashion today,” expressing confidence that she’ll bring artistic renewal to the house while honouring its heritage. Fendi’s Chairman and CEO, Ramon Ros, added that the creative role is now about curating culture as much as clothes, something Chiuri has long mastered.
And really, it makes sense. Fashion rarely gives us full-circle moments that feel this natural. Chiuri’s return to Fendi isn’t just another headline; it’s the continuation of a story that began decades ago. Long before her feminist slogans at Dior or her now-signature blend of intellect and elegance, she began her story with the five Fendi sisters who built one of Italy’s most enduring fashion dynasties. Coming back is symbolic personal.
Chiuri has never been one to shy away from meaning. At Dior, she turned T-shirts into manifestos and runway shows into cultural conversations. At Fendi, she joins a house defined by female perspective and craftsmanship, a combination that feels tailor-made for her. Her first collection for Fendi will debut in February during Milan Fashion Week, marking the Fall/Winter 2026–2027 season. No clues yet on what she’s planning, but if her past work is any indication, it’ll be a statement.
Some appointments in fashion feel strategic. This one feels inevitable.
