Credit: NBC – © 2012 NBCUniversal, Inc.

As of late, Netflix has been in a mass bidding war against competitor streaming services for fan favourite sitcoms. After reportedly loosing the rights to Friends and The Office, the film and television platform announced this week it has inked an exclusive deal with Sony Pictures Television for Seinfeld. 

“All 180 episodes of the Emmy-Award winning Seinfeld are coming to Netflix — worldwide! — starting in 2021,” Netflix announced in a tweet.

In Australia, the show can be watched via Stan, while fellow service Hulu currently holds the rights to stream in the US. According to The Los Angeles TimesNetflix had to outbid the likes of Hulu, Amazon and the original network NBC for the rights. While the company did not disclose the cost to acquire the worldwide agreement, it is expected to be far greater than the $730 million that NBCUniversal paid for The Office. 

While the anticipated roll out is still over 12 months away, it is considered a big win for the company.

Seinfeld was first aired on television on July 5, 1989 and went on for nine seasons. Created by Jerry Seinfeld himself, the sitcom follows four single friends – comic Jerry Seinfeld, bungling George Costanza, frustrated working girl Elaine Benes and eccentric neighbour Cosmo Kramer – as they deal with the absurdities of everyday life in New York City.