Considered his second home, Pharrell Williams has a strong passion for Tokyo – the people, culture and its never-ending offerings. As an influencer of music, fashion and global culture, the producer used his Instagram IGTV platform to take his fans through his favourite spots.
A regular to Japan’s capital, Williams talked of his love for the place and how it has influenced his own take on music and fashion, “…it’s a zen-type feeling, of people who have an incredible sense of self-awareness”, he says. “Tokyo is my second home just because it’s super curious culture, and they are some of the most amazing collectors of not just things, but also experiences.”
Further on, Williams takes his followers through some of his favourite spots within the city, including Dover Street Market Ginza, Human Made‘s offline store, and the Michelin-starred Afuri Ramen restaurant in Harajuku. And on the way, finds himself at his very own Billionaire Boys Club flagship in Shibuya.
If you’re in need of finding the best fashion spots in the city, watch the full video here.