Credit: Puma

Following the release of Puma’s collaboration with Roland for the RS-0 and RS-100, the German company has followed up with a new rendition on the ‘Running System’ silhouette. Starring in the latest campaign, Big Sean unveiled the RS-0 Sound inspired by music culture.

Inspired by the influence of 1980’s music and pop-culture, Puma took stylistic and cultural cues from the decades drum machines, music videos and bright coloured fashion, for a fresh addition to the RS-0 colour ways. The latest ‘sound’ model features a streamline lacing system, subtle perforations on the vamp, a tonal embossed formstrip and bright coloured padded inserts. Both futuristic and retro, each model is finished off with subtle branding.

Whilst limited quantities of the RS-0 Sound have been released, a worldwide rollout is expected on August 16 at and at selected Puma retailers.